Media exposure is defined as a condition where a person is exposed to media content or how the media hits the audience. Media exposure is the behavior of a person or audience in using mass media. The research method used is this research is a quantitative approach. The primary data used in this study is the result of a questionnaire distributed to 93 Communication Students at Tama Jagakarsa University.

kata kunci :
Terpaan Iklan, Minat Beli