This study aims to determine and analyze the effect of the intensity of PR activities on the image of PT. PLNs Lenteng Agung Customer Service Implementation Unit on Instagram Social Media. Research Methodology: The type of research used was illustrative research, as well as the method used were surveys. The sample technique used is a technical sampling, which is a simple random sampling with the responsiveness of 91 people. The method of data collection used is a questionnaire. Theory : The theory that will be used is the Uses and Gratification theory and the Uses and Effect theory. This theory tries to explain how the audience chooses the media they want.
kata kunci :
Intensity of PR Activities, Corporate Image, PT. PLN Customer Service Implementing Unit, Social Media Instagram