Kualitas Pelayanan Dan Kerelasian Nasabah Dalam Rangka Meningkatkan Citra Perbankan

fakultas :
pengarang :
Dr. H.M. Noor Sembiring, SE, MM
tanggal :
Nopember 2008
issn :

Emulation between Bank progressively tighten, where more and more Bank in concerned in accomplishment of requirement and desire of client, causing every Bank have to place orientation at satisfaction of client as especial target. That way faced by Banking in Indoensia. Downhill of saving product market compartment of Banking in Indonesia tend to represent an indication that image of Banking in Indonesia relative still not yet goodness.

And so do image of  Banking in Indonesia which still unfavourable relative anticipated because of quality of given service is Banking in Indonesia tending to not yet goodness, so that society of Indonesia which have become saving client of Banking less is giving  recommendation at friend or their family to become saving client of Banking. Image of Banking which relative not yet is not bad because of lack of Banking doing relationship with client. Finding of this research are the quality of client relationship and service have an effect on by together to Bank image, but if seen by parsial, in the reality dominant Relationship client influence Bank image, while quality of service do not influence Bank image.

kata kunci :
Quality of Service, Relationship of Client, Image

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