The main purpose of predatory pricing is to eliminate competitors from the market and to prevent potential competitors from entering the same market. The practice of predatory pricing is using the principle of Rule of reasons, in which must be proven the consequences of this practice resulting in unfair competition that prejudice the other competitors. in the practice, KPPU commission has not given a verdict in the case of predatory pricing, so there is no precedent regarding predatory pricing law enforcement in Indonesia.
kata kunci : Predatory Pricing, kriteria Predatory Pricing, Persaingan Usaha
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