Mempelajari Perilaku Penumpang Bis Antar Kota Antar Propinsi Melalui Sistem Operasi Dan Penyampaian Jasa (Suatu Studi Pada Perusahaan Jasa Angkutan BIS Antar Kota Antar Propinsi Executive Class yang Berlokasi di Jawa Barat)
The purpose of this research is to find out the service operation and
delivery system performance, the passengers considerations on external
and internal environment of individual, the passengers decision making
process in using the service, the influence of the service operation and
delivery system also individual external and internal environment on
the passenger passengers making process in using the Bus of inter cities
and province in the executive class in West Java.
The method used is the descriptive survey and explanatory survey on Bus passengers with the sample size of 363 persons through simple random sampling proportionally. The method of analysis is the structural equation model. The outcome of this research shows that the service operation and delivery system performance of the Bus is quite good.
|Author||: Dr. H.M. Noor Sembiring, SE, MM|
|Keywords||: Service Operation System, Service Delivery System, Individual Environment, Purchasing Decision Maki|
|Issue Date||: Oktober 2010|
|Publisher||: Universitas Mercu Buana|
|Series / Report no||: TEROPONG "Jurnal Manajemen dan Bisnis", Vol. I No. 2 Oktober 2010, hal. 1- 31|
|ISSN||: 2086 - 8162|
|Appears in Collections||: Ekonomi|