Membangun loyalitas pelanggan Telkom fleksi

Publish : 04 Oktober 2016 Fakultas : Keguruan & Ilmu Pendidikan

The purpose of this study was to build customer loyalty. The method used is survey with descriptive and explanatory analysis. The unit of analysis is the post-paid customers with the sample size of 80 people. Based on the analysis, found that the service process conducted by the positive response from postpaid customer. Service process effect of customer loyalty of Postpaid, so customers loyalty will be build, if  service process from registration until after sales service do the better.

Author: Dr. H.M. Noor Sembiring, SE, MM
Keywords: service process, customer loyalty
Issue Date: Mei 2009
Publisher: Universitas Tama Jagakarsa
Series / Report no: ANALISIS EKONOMI UTAMA Jurnal Ekonomi Keuangan dan Manajemen, Vol. III, No. 2, Mei 2009, hal. 144 - 150
ISSN: 1978-1474
Appears in Collections: Ekonomi