Jurnal terbaru & Update

Mengukur efektivitas pelaksanaan program pendidikan dan pelatihan dengan menggunakan analisis kepentingan dan kinerja

Publish : 07 Mei 2014 Fakultas : Ekonomi Author : Dr. H.M. Noor Sembiring, SE, MM

The target of this research is as following :

  1. Knowing performance evaluation execution of education program and training pursuant to importance analysis and performance, so that result of the evaluation of can give to put into  company concerning activities which must improve;repair , defended , owning low priority , and too abundant possibility.
  2. Knowing storey;level influence of execution of education program and existing training to employees work productivity.
Pursuant to data-processing result, hence known  elements execution of education program and training which must be paid attention and improve;repaired is as following : Items Training, Education of[is Non Formal, Schedule Training, Sociability Of Instructor, Variation  Training, Method Training, and Book Guidance of Training.

While elements execution of education program and training which must be defended, is as following : Formal Education, Membership Of Instructor, Ability Of Instructor, Medium of Prasarana Training, Curriculum Training, Evaluation Training. Execution of education program and training have an effect on to employees work productivity and influence of execution of more dominant training program, this matter that way because execution of program training of a more regular  and more aplikatif although still impress theoretical  work of employees. In consequence education program and correct training will give impact  improvement of his employees productivity.

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Marketing Strategy In Garment Industry And The Impact On Sales

Publish : 07 Mei 2014 Fakultas : Ekonomi Author : Dr. H.M. Noor Sembiring, SE, MM

The changes on marketing environment in garments industry result in the disparity of a company’s capability in that industry.  The garments companies need to revitalize their marketing strategy so that they can align their external opportunity and threat with internal strengths.  This strategic decision is important to achieve the companies performance and to assure their survival.  The purpose of this research is to analyze the influence of marketing strategy on sales.

This research uses the descriptive and explanatory survey method to the 70 garments companies that become the member of Assosiasi Pertekstilan Indonesia (API), Jabotabek.  The data are collected by conducting several interviews with the marketing division from January to July 2009.  The data are administered by using path analysis and processed by Lisrel 8.5 for Windows software. The results of this research show that: The formulation of garments marketing strategy tend to put more their consideration on customers centered than on competitors centered and/or the other external micro environmental forces. The marketing strategy has an influence on the sales.  The influence of marketing mix on the sales is in fact higher than the influence of product-market strategy.

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Perpaduan Komunikasi Pemasaran Dan Kerelasian Nasabah Dalam Rangka Mempertahankan Loyalitas Nasabah (Suatu Studi Pada Nasabah Kredit UMKM di Bank DKI)

Publish : 07 Mei 2014 Fakultas : Ekonomi Author : Dr. H.M. Noor Sembiring, SE, MM

As according to bank function as body is effort running role of intermediary, channeling of credit represent one of the dominant bank business activity. Therefore it is not strange if interest income of credit become the source of biggest earnings of banking. Credit as especial business activity of banking ever contain risk which big relative. Incidence of non personal loan credit or have problem ( loan problem) and loss because  giving of credit ( losess loan) representing credit risk, to influence storey level health of bank and decreasing it interest income of credit which ought to be accepted.

The purpose of this research are to know  marketing communications Bank DKI for the debtor of credit of UMKM. Knowing credit debtor relationship of UMKM woke up by Bank DKI. Knowing influence of marketing communications and debtor relationship to credit loyalitas of UMKM Bank DKI. Method Research the used are method of descriptive and expalanatory survey. Unit analyse is credit debtor of UMKM borrowing at Bank DKI of the size sampel equal to 57 UMKM. Finding of this research is that debtor relationship and marketing communication by together have an effect on to credit debtor loyalty of UMKM, but by parcial in the reality credit debtor relationship of UMKM dominant  its influence.

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Meningkatkan Loyalitas Dokter Spesialis Melalui Perbaikan Pelayanan Dan Kualitas Sumberdaya Manusia

Publish : 07 Mei 2014 Fakultas : Ekonomi Author : Dr. H.M. Noor Sembiring, SE, MM

As the matter of fact there is a decline in specialists’loyalty, such as referring patients to have surgery or outpatient care at another hospital. The purpose of this study was :

  1. To determine the service officer serving in the installation Specialist Surgery of the Government Central Hospital.
  2. To determine the physical infrastucture in the installation Central Surgical of the Government General. Hospital.
  3. To know the processof service on fixed Specialist infrastructure and service process to the loyalty of Physician Specialist in the installation Surgical Central Government. General Hospital.
The method used is descriptive method and survey explanatory. The survy was conducted at the government General Hospital General. The result show :
  1. The services officers, physical infrastructure, and service process affect the loyalty of SpecialistDoctors.
  2. Viewed partially, the fact that the physucal equipments is dominantly influenced the physician’ loyalty than the workers’ service and the process.

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Mempelajari Perilaku Penumpang Bis Antar Kota Antar Propinsi Melalui Sistem Operasi Dan Penyampaian Jasa (Suatu Studi Pada Perusahaan Jasa Angkutan BIS Antar Kota Antar Propinsi Executive Class yang Berlokasi di Jawa Barat)

Publish : 07 Mei 2014 Fakultas : Ekonomi Author : Dr. H.M. Noor Sembiring, SE, MM

The purpose of this research is to find out the service operation and delivery system performance, the passengers considerations on external and internal environment of individual, the passengers decision making process in using the service, the influence of the service operation and delivery system also individual external and internal environment on the passenger passengers making process in using the Bus of inter cities and province in the executive class in West Java.

The method used is the descriptive survey and explanatory survey on Bus passengers with the sample size of 363 persons through simple random sampling proportionally. The method of analysis is the structural equation model. The outcome of this research shows that the service operation and delivery system performance of the Bus is quite good.

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Upaya Meningkatkan Motivasi Kerja Melalui Gaya Kepemimpinan Dan Promosi Pegawai (Suatu Usulan Pengelolaan SDM dalam Rangka Implementasi The World in your hand)

Publish : 07 Mei 2014 Fakultas : Ekonomi Author : Dr. H.M. Noor Sembiring, SE, MM

Leadership effects on the promotion of employees and also influences the employee motivation, while promotion effect on employee motivation. The purpose of this study is to determine :

  1. The leadership style at PT. TELKOM.
  2. The implementation of employee promotion on PT. TELKOM.
  3. The influence of leadership on employee motivation and.
  4. To find out the influence of leadership on the implementation of imployee promotion.
  5. To know the influence of the conduct of the promotion of employees to employee motivation.
The method used is descriptive survey method and survey method and survey explanatory The results show that :
  1. The leadership in the PT. Telkom is generally good, because the main characteristics the influence the successs of a person to lead an organization is the intelligence, maturity and social relationships, self-motivation and encouragement for achievement, and attitudes which all human relationships can improve employee performance.
  2. The Campaign officials conducted by PT. Telkom is generally quite good.
  3. The promotional programs offered in accordance with the period of employment and work performance as well as quite fair in determing promotions undertaken.

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